Barcardi® 
                  World's 
                  Most Awarded Rum
                  Tops 300 Awards 
                Milestone 
                  achievement comes as The New York Times proclaims 
                BACARDI® 
                  8 as "the ring of true rum authority" 
                  
                Coral 
                  Gables, FL (January 14, 2010) BACARDI® 
                  rum, the world's favorite and best-selling premium rum now tops 
                  300 awards sustaining its title and position of the world's 
                  most awarded rum.”  This highlights the Bacardi commitment 
                  and dedication to producing a range of rums of exceptional quality 
                  and great taste.
                Bacardi 
                  has a well documented history of superior rum-making since its 
                  founding in 1862 in Santiago de Cuba when Don Facundo Bacardí 
                  Massó revolutionized the spirits industry by creating 
                  the world's first light-bodied rums and flavored rums.  
                  For nearly 150 years, through seven generations of Don Facundo's 
                  descendants, Bacardi has focused on quality, taste and excellence. 
                  BACARDI rum has been recognized and awarded in sixteen countries 
                  around the world.
                Some 
                  of the recent accolades the BACARDI rum portfolio has secured 
                  include the top awards at the World Spirits Awards 
                  in Bad Kleinkirchheim, Austria; the Monde Selection 
                  in Brussels; the International Wine & Spirit in 
                  London; and the International Review of Spirits in 
                  Chicago.
                In 
                  addition to these awards, BACARDI 8 rum just received critical 
                  acclaim in The New York Times. The New York Times 
                  spirits panel pronounced BACARDI 8 as having the ring of true 
                  rum authority” and declared,... the Bacardi was our best 
                  value.”
                Because 
                  of its exceptional taste and quality, BACARDI rum was chosen 
                  for the creation of some of the world's most loved and timeless 
                  cocktails.  The Mojito was created with BACARDI® 
                  Superior rum in 1862; The Daiquirí was created with BACARDI 
                  Superior in 1898. The Cuba Libre BACARDI® Gold 
                  rum and COCA-COLA® was first mixed in 1900, and 
                  the original Piña Colada was made with BACARDI Superior 
                  in 1922.  For nearly a century and a half, BACARDI rum 
                  has been at the heart of making great tasting cocktails.
                With 
                  BACARDI rum you will find consistency in taste and quality all 
                  over the world as it is specifically blended to the same flavor 
                  profile no matter where it is enjoyed.
                BACARDI 
                  the most awarded rum in the world.
                About 
                  BACARDI Rums
                  In 1862, in Santiago de Cuba, Bacardi revolutionized 
                  the spirits industry when founder Don Facundo Bacardí 
                  Massó began producing his remarkable light-bodied, smooth 
                  rum BACARDI, the world's favorite premium rum brand.  Today, 
                  BACARDI Rum is produced in multiple locations including Puerto 
                  Rico and Mexico, following the production legacy set forth by 
                  Don Facundo. 
                About 
                  Bacardi U.S.A., Inc.
                  Bacardi U.S.A., Inc. is the United States import, sales 
                  and marketing arm of one of the world's leading spirits and 
                  wine producers. The company boasts a portfolio of some of the 
                  most recognized and top-selling spirits brands in the United 
                  States including BACARDI®  rum, the world's favorite 
                  and best-selling premium rum, as well as the world's most awarded 
                  premium rum; GREY GOOSE® vodka, the world-leader in super-premium 
                  vodka; DEWARS® Blended Scotch Whisky, the number-one selling 
                  blended Scotch whisky in the United States; BOMBAY SAPPHIRE® 
                  gin, the top-valued premium gin in the world; CAZADORES® 
                  blue agave tequila, the number-one premium tequila in the world; 
                  MARTINI® vermouth, the world-leader in vermouth; and other 
                  leading and emerging brands.
                THIRSTY 
                  FOR LIFE? DRINK RESPONSIBLY.
                www.Bacardi.com